Content Marketing – Brainstorming

Brainstorming, sitting comfortably with a group of people

Ever Tried Brainstorming As a Group, for Your Content Marketing Team?

It might not work for all teams and all businesses but, hey, you never know unless you try. Especially when you are feeling stuck, or your team is trying to solve a problem it can be a good thing to brainstorm as a team. Some ideas from others might invoke some new thoughts in your mind.

Here are some ideas on how to facilitate a group brainstorming.


1. Find Your Sacred Space – comfort is key

Find a beautiful, comfortable corner in your office to “hang out” with your team. yes, you can be laying around when brainstorming as a group. The time s over, hopefully, where everybody has to be all business like in dresses and suits.

2. Gather Your Tribe – different experts make for more exciting sessions

Make sure is comfortable enough to spit out ideas in front of others without the fear of sounding stupid. These meetings can only be successful if everybody has a good time while working. Creativity has a flow and can never be forced in situations that you do not feel safe.

3. Nourish the Souls – rainbow-colored foods can boost creativity

rainbow spring rolls with avocado white bean hummus

Creativity flows better with some great colorful food. Just make sure that you know what everybody likes and pay attention to possible allergies some people might have.

4. Say Yes – don’t turn down all the ideas, you never know when lightning will strike!

Don’t turn down any ideas. Just keep building on new ideas. That is what brainstorming should be about. Free flow of creative juices. Encourage even silly ideas just like when freewriting. Let’s get everything out that pops into the team’s heads.

5. Keep it on Record – jot down all ideas on a board for all to see; it may spark a new idea

And keep it up on the board for a while, so it stays fresh for everybody to see. It might spark a new idea later on in the week.

6. Take a Break – get the team involved with a 5 min exercise routine or talk a walk outdoors

It is always a good idea to get up and move around to keep the blood flowing. A 5 to 10 min walk outside, if possible, can do wonders.


“ Defer judgment. Encourage wild ideas. Stay focused on the topic. The most important of them, I would argue, is “Build on the ideas of others.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation


The Must-Have START-UP To-Do List:

The Must-Have START-UP To-Do List:

The Must-Have START-UP To-Do List:

do something great



Would you buy your product/service?
Will you make a profit at the price?
Are you solving a problem?
What makes you different from the competition.

Do you have a website for your Start-up business?  Will you sell online? What type of website will best fit your needs?


Do you have enough funds for first-year living expenses?
Grants/ Loans/Financing your Start-up?
Do you have a clever Business Name?
Register the domain name/email address.
Figure out the type of business: incorporation, sole proprietorship, non-profit or partnership? SBA article on business types

What permits/licenses are required? Check with your State and City.


Register all social media profiles (ASAP)
Determine location/research the competition
Networking is key so order those Business cards and join the local Chamber of Commerce


Open a business bank account/ setup a Paypal account for easy payments.
Set up an accounting system or hire a bookkeeper
Delegate work with co-founders.
Put everything in WRITING, at all times.

Don’t forget

Did you check into, how to develop a business plan?

Did you check out the Small Business Administration SBA website   You can get the best information there on how to start your own business and live your dream of becoming your own boss.

How To Add a Paypal Button to Your Website

How To Add a Paypal Button to Your Website

Adding a Paypal Donate Button to your website can help you get donations!

For most Non-profit Organization, a major concern and constant work in progress are funding through donations. It just makes sense to add a Paypal Button to the website and make it easy for your members or possible sponsors to send you some money.

If you don’t have a Paypal account you will have to do so first. After setting up an account you need to sign in and hover over Tools in the menu bar and click on All Tools. Click on add Paypal Button and from there you will find a form to fill in all the information about your Organisation.

After filling in all of your info you can go ahead and scroll down and click on the “Create button” button. On the next screen, you will find the code to copy and paste into your website. If you work with a Web designer you can also choose to email him/her the code directly from that screen.

How to add a paypal button to your website to collect donations

After you got your code, for the button, copied to your clipboard you need to go back to your site and sign in. Go to the page you want your button to appear in or, create a new page. All you have to do here is paste in your code and test it out.


Paypal Button

This is the easiest way to get a PayPal button on your website but it is not the only one. You could style the button to match your website’s design or have a button with a link in your menu bar as well.


In your Paypal account make sure you have your bank account connected and all the required information filled to be able to get your money.

If you still need help just contact us and we will be happy to set you up with your own button so you can start collecting donations right from your website.

Non-profit solution

You have a great Idea on how to help people? You are not sure how to make it happen? Now would be the time to give us a call! We can help you start a Non-profit Organization.

We have a solution for your website and many tips on how to start a non-profit organization for you. We are very passionate about helping others that want to help others. Communities need help at times and we love people who care and want to make a difference in their communities.

Start collecting donations right from your Non-profit’s Website and let members sign up to become part of your cause.

Everybody in our team is a Volunteers somewhere. Simone is the wife of a disabled Veteran and knows first hand that many Veterans and their families can use some help at times. “We went through a very hard time and were on a rollercoaster ride of PTSD for years. Thanks to the VA we got back on track and managed to keep our family together”

Non-profit Organizations

Ok, with this being said. We are really here to help and you can count on us getting you started.

When it comes to your website we have worked out a great plan. We know most startups don’t have thousands of dollars available for a website. So usually I see DIY websites that won’t do anything for you but being hacked. If you truly need your website to work for you, “to get the word out”, collect donations, inform about your awesome program, you just need more than a homemade website.

Why not do it right?

We offer pre-made layouts to choose from. These sites are pre-build and all we need to do is add your images, content and adjust your color scheme and add your donate button. Managed WordPress hosting and daily updates are included. Your site will have lighting speed and load perfectly on all possible devices.

If you would like to know more about this solution we only offer to non-profit organizations and start-up businesses contact us and we will be happy to tell you all about it.



More info

3 + 8 =

Why I recommend managed hosting for your WordPress site(s) and one of our maintenance/security plan

Why I recommend managed hosting for your WordPress site(s) and one of our maintenance/security plan

The price you pay for managed hosting is 100% worth it compared to bottom-of-the-barrel shared hosting solutions! Here are five reasons why managed hosting with us is the way to go:



Upgrades, security, migrations, you name it – we handle it. In the long run, this is absolute winds up saving you time, money, IT resources, and so much more.



We put your site on a dedicated VPS, whereas shared hosting is just that; a shared server, tied to a bunch of other sites that could be dealing with malware, performance issues, and more.



We tune servers for optimal WordPress performance and configure all the caching, so you don’t have to spend time worrying about site speed.



We do our best to stay on top of the latest security vulnerabilities and reduce the possibility that your site will be compromised. And IF your site is somehow compromised, we will fix it for you.



When you call us, you will get a real-live human on the other end, rather than dealing with a robot! And if you have any technical questions, we will find the answer.

So in a nutshell, all of this means you can stop worrying about the servers and the hosting and the hackers and your site performance and instead, spend time running your business.

See plans here 

Negative Feedback. Oh NO!

Negative Feedback. Oh NO!

[su_heading]How to deal with negative Feedback![/su_heading]

It happens, negative feedback left on your site! Now, what should you do? Delete it if you can? Ignore it?

I am not a fan of deleting negative feedback! First things first. Check out who left that negative feedback and respond to it as you should do in any other business, with great customer service. You need to show your customers that you care, no matter how much you might dislike the fact of negative feedback. Keep in mind that we all have bad days.

You should ask yourself:

Who is giving the feedback?

  • Customer
  • Investor
  • Employer
  • Stakeholders

Is this person reliable/creditable and/or trustworthy? And, evaluate the purpose of the feedback.

  • Genuine Purposes could be:
  • Educate or inspire
  • Improve a service
  • Share a concern/ experience

When to delete negative comments:

  • Profanity
  • hateful
  • extremely rude

When responding, separate the True from the False.

Admit fault and offer to fix the problem. We all make mistakes, but there are different ways to handle mistakes. Be honest and provide excellent customer service!  This might turn your negative feedback into a happy customer because she knows that you did your best to help this customer and you are actually interested in providing great services or products! This will make lasting customer relationships in the end. Look at it at as an opportunity to show off your customer service skills.


So, don’t be scared or get frustrated if you see negative comments on your website. Try and make the best of it and show that you can be trusted!



Business Strategies, under construction.

Business Strategies, under construction.

If you can keep strategies “under construction” you will keep coming back and make adjustments.


Strategy SHBC Agency wants to help small business and especially small start-ups to become successful and allow people to make a good living off of their business.Having a strategy planned out will help every start-up to achieve their goals.
Management What is it that you have to manage? During the beginning stages, you should manage the operation start-up. Did you do all of your research? Do you have a team together? Or maybe you want to do it all on your own?


How important is your website in your business? Did you think about this already?


Tower crane building a 3D yellow grey Under Construction textIf you are selling goods or services online you already know how important your website is. It is the center of your business! Every business should have a great online presence. Your customers will expect to find you online and even on mobile devices. As consumers, we are all so used to people trying to rip us off with poorly constructed, overpriced products and poor services. If you run an honest business, you can use this to your advantage and this is where your online presence can play an important role.

You can (and should) inform people about who you are and what you stand for.

  • Great customer service
  • Ethical business practices
  • Involvement in Community
  • Showing that your pride in the services and goods you have to offer.

Have a great Strategy layed out and keep coming back to look at it, make adjustments if you have to! And keep in mind that your online presence can be so much more than a beautiful looking website!