10 TIPS FOR DESIGNING EFFECTIVE VISUAL COMMUNICATION

10 TIPS FOR DESIGNING EFFECTIVE VISUAL COMMUNICATION

COLOR

  • Use no more than 5 colors
  • Learn about the meaning of colors to strengthen its use in your designs
  • colors need to be in harmony with each other
  • different colors have different meanings, black can symbolize grief, orange in street signs to signal awareness
  • keep in mind color preferences are personal

TYPOGRAPHY

  • Fonts should be easy to read
  • never use more than three
  • think about who your advertisement or document is for,  ( you will most likely using a different font for a daycare than you would use for a Consulting Business )
  • try fontpair to see what fonts work well together

Effective Visual Communication should also include:

SIMPLICITY

  • avoid unnecessary design elements
  • be sophisticated but not plain
  • communicate in the simplest way possible

Layout

  • align elements to maintain consistency
  • make use of columns
  • try using a grid
  • use the rule of thirds
  • figure out where to put your most important content

10 tips for designing effective visual communication

PROPORTION

  • make sure items are appropiatly sized
  • have your important content stand out
  • Proportion is the relationship of two or more elements

CALLOUTS

  • use them to highlight key information
  • will people undwerstand that it is a callout?
  • Use buttons instead of links

SPACE

  • too much information can be incoherent ( especially in an advertisement piece )
  • and again, keep it simple
  • use negative space so the user can understand the content without distraction
  • too much information, (text and patterns) can overwhelm

ILLUSTRATION

  • should match the topic

ICONOGRAPHY

  • and one more time, keep it simple
  • purpose of the icon must be crystal clear
  • symbol needs to be universally understood
  • best to stick with text if the icon is not clea to understand

DATA

  • visualize data in an easy to understand way
  • translation of data into something more visual, like basic charts

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donut chart

The above list is the shortest list I could ever produce. Apparently, there is much more to learn about effective visual communication. It takes years off studying to become a sound web designer or graphic designer. There are many books filled with great content about this topic. But, if you are a small business owner and want to create some visual aids for your Facebook content an excellent way to start is to keep all of the above mentioned in mind.

If you would like to get more tips, contact us!!!  We always love to hear from you!

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Content Marketing – Brainstorming

Brainstorming, sitting comfortably with a group of people

Ever Tried Brainstorming As a Group, for Your Content Marketing Team?

It might not work for all teams and all businesses but, hey, you never know unless you try. Especially when you are feeling stuck, or your team is trying to solve a problem it can be a good thing to brainstorm as a team. Some ideas from others might invoke some new thoughts in your mind.

Here are some ideas on how to facilitate a group brainstorming.

 

1. Find Your Sacred Space – comfort is key

Find a beautiful, comfortable corner in your office to “hang out” with your team. yes, you can be laying around when brainstorming as a group. The time s over, hopefully, where everybody has to be all business like in dresses and suits.

2. Gather Your Tribe – different experts make for more exciting sessions

Make sure is comfortable enough to spit out ideas in front of others without the fear of sounding stupid. These meetings can only be successful if everybody has a good time while working. Creativity has a flow and can never be forced in situations that you do not feel safe.

3. Nourish the Souls – rainbow-colored foods can boost creativity

rainbow spring rolls with avocado white bean hummus

Creativity flows better with some great colorful food. Just make sure that you know what everybody likes and pay attention to possible allergies some people might have.

4. Say Yes – don’t turn down all the ideas, you never know when lightning will strike!

Don’t turn down any ideas. Just keep building on new ideas. That is what brainstorming should be about. Free flow of creative juices. Encourage even silly ideas just like when freewriting. Let’s get everything out that pops into the team’s heads.

5. Keep it on Record – jot down all ideas on a board for all to see; it may spark a new idea

And keep it up on the board for a while, so it stays fresh for everybody to see. It might spark a new idea later on in the week.

6. Take a Break – get the team involved with a 5 min exercise routine or talk a walk outdoors

It is always a good idea to get up and move around to keep the blood flowing. A 5 to 10 min walk outside, if possible, can do wonders.

 

“ Defer judgment. Encourage wild ideas. Stay focused on the topic. The most important of them, I would argue, is “Build on the ideas of others.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation